Innovative design refers to the process of creating new and effective solutions to problems through creativity and originality. It often involves rethinking existing products, services, or systems to improve functionality, usability, and aesthetics. This approach can be seen in various fields, including architecture, product design, and graphic design. The goal of innovative design is to enhance user experience and meet evolving needs. By incorporating new technologies and materials, designers can develop unique concepts that stand out in the market. Examples include sustainable design practices that minimize environmental impact while maximizing efficiency and appeal.