Innovation adoption refers to the process by which individuals or organizations start using new ideas, products, or technologies. This process often involves several stages, including awareness, interest, evaluation, trial, and adoption. Factors influencing adoption can include perceived benefits, ease of use, and social influence. Different groups adopt innovations at varying rates, often categorized as innovators, early adopters, early majority, late majority, and laggards. Understanding these categories helps businesses and researchers, like Everett Rogers, analyze how and why certain innovations succeed or fail in the market.