Innisfree is a South Korean skincare and cosmetics brand known for its use of natural ingredients sourced from the Jeju Island. Founded in 2000, the brand emphasizes eco-friendly practices and sustainable sourcing, aiming to provide products that are gentle on the skin and the environment. The brand offers a wide range of products, including cleansers, moisturizers, and makeup, all designed to enhance natural beauty. Innisfree is particularly popular for its use of unique ingredients like green tea, volcanic clay, and sea minerals, which are believed to provide various skin benefits.