Influencer activism refers to the efforts of social media influencers to promote social, political, or environmental causes to their followers. By leveraging their large audiences, these influencers can raise awareness, mobilize support, and encourage action on various issues, such as climate change, racial equality, and mental health. This form of activism often involves sharing personal stories, educational content, or calls to action through platforms like Instagram, TikTok, and YouTube. While influencer activism can amplify important messages, it also raises questions about authenticity and the potential for performative actions that prioritize visibility over genuine impact.