The Indian Tea Association (ITA) is an organization that represents the interests of tea producers in India. Established in 1888, it plays a crucial role in promoting the growth and development of the tea industry. The ITA provides support to its members through various initiatives, including research, marketing, and policy advocacy. The association also works to improve the quality of tea produced in India and to enhance the global competitiveness of Indian tea. By collaborating with government bodies and other stakeholders, the ITA aims to address challenges faced by the industry and ensure sustainable practices in tea cultivation and production.