Immediacy, or urgency, refers to the need for prompt action or response in a given situation. It often arises in contexts where time is limited, such as during emergencies or critical decision-making processes. This sense of urgency can motivate individuals or groups to prioritize tasks and make quick choices to address pressing issues. In communication, immediacy can enhance engagement and responsiveness. For example, using text messages or social media allows for real-time interactions, fostering a sense of connection. In business, creating a sense of urgency can drive sales, encouraging customers to act quickly to take advantage of limited-time offers.