Integrated Marketing Communications (IMC) is a strategic approach that combines various marketing methods to deliver a consistent message across different channels. This includes advertising, public relations, social media, and sales promotions, ensuring that all communications work together to enhance brand awareness and customer engagement. The goal of IMC is to create a seamless experience for consumers, making it easier for them to understand and connect with a brand. By aligning messaging and branding efforts, companies can improve their overall effectiveness and build stronger relationships with their target audience, ultimately driving sales and loyalty.