The "IJ of Business Management" refers to the "International Journal of Business Management," a scholarly publication that focuses on various aspects of business management. It aims to disseminate research findings, case studies, and theoretical discussions that contribute to the understanding of business practices and management strategies. The journal covers a wide range of topics, including marketing, finance, human resources, and operations management. It serves as a platform for academics, practitioners, and researchers to share insights and advancements in the field, promoting knowledge exchange and innovation in business management.