The Journal of Business Research is a peer-reviewed academic journal that publishes research articles focused on various aspects of business and management. It covers a wide range of topics, including marketing, finance, operations, and organizational behavior, aiming to provide insights that can help practitioners and scholars alike. Established in 1973, the journal serves as a platform for researchers to share their findings and contribute to the field of business studies. It is widely recognized for its rigorous standards and is indexed in several databases, making it accessible to a global audience interested in the latest business research trends.