The Interactive Advertising Bureau (IAB) is an organization that represents the digital advertising industry. It provides guidelines, research, and best practices to help businesses navigate the online advertising landscape. The IAB aims to promote the value of digital advertising and ensure its growth and sustainability. Founded in 1996, the IAB works with various stakeholders, including advertisers, publishers, and technology companies. It also advocates for policies that support the digital advertising ecosystem. Through its initiatives, the IAB helps to foster innovation and improve the effectiveness of online marketing strategies.