Hollister Co. is a popular American clothing brand that is part of the Abercrombie & Fitch Co. family. Founded in 2000, it targets a young audience, primarily teenagers and young adults, with its casual and beach-inspired apparel. The brand is known for its laid-back style, featuring items like graphic tees, hoodies, and denim. The stores are designed to create a unique shopping experience, often resembling a California beach house. Hollister Co. emphasizes a lifestyle that reflects youth, adventure, and a carefree spirit, making it a favorite among its target demographic.