Abercrombie & Fitch Co. is an American retailer that specializes in casual wear, particularly for young adults. Founded in 1892, the company is known for its trendy clothing, accessories, and fragrances. Its brands include Abercrombie for adults and Hollister Co. for a younger audience, focusing on a laid-back, California-inspired lifestyle. The company operates both physical stores and an online shopping platform, catering to a global market. Abercrombie & Fitch Co. emphasizes a strong brand identity, often using lifestyle marketing and a distinct store atmosphere to attract customers.