Herding behavior refers to the tendency of individuals to follow the actions or decisions of a larger group, often disregarding their own beliefs or information. This phenomenon can be observed in various contexts, including finance, where investors may buy or sell stocks based on the actions of others rather than their own analysis. In social settings, herding behavior can lead to trends, such as fashion choices or viral challenges on social media platforms like TikTok. While this behavior can create a sense of belonging, it may also result in poor decision-making and a lack of critical thinking.