The Heineken Experience is an interactive tour located in Amsterdam, Netherlands, showcasing the history and brewing process of Heineken beer. Housed in a former brewery, the attraction features multimedia exhibits, tastings, and a chance to learn about the brand's global impact. Visitors can explore various rooms, including the Brewing Process area and the Tasting Room, where they can sample fresh beer. The experience also highlights the brand's marketing campaigns and its iconic green bottle, making it a popular destination for both beer enthusiasts and tourists.