Heineken is a popular Dutch beer brand known for its distinctive green bottle and red star logo. Founded in 1864 by Gerard Adriaan Heineken in Amsterdam, it has grown to become one of the largest breweries in the world. The beer is a pale lager, characterized by its crisp and refreshing taste, which is achieved through a unique brewing process that includes the use of high-quality ingredients. The company operates in over 70 countries and offers a variety of beer styles, including Heineken 0.0, a non-alcoholic option. Heineken is also recognized for its global marketing campaigns and sponsorships, including partnerships with major sporting events like the UEFA Champions League.