Guest experience refers to the overall impression and satisfaction a visitor has during their interaction with a service or establishment, such as a hotel, restaurant, or event. It encompasses various elements, including customer service, ambiance, and the quality of products or services offered. A positive guest experience can lead to repeat visits and favorable reviews, while a negative experience can deter future customers. To enhance guest experience, businesses often focus on understanding guest needs and preferences. This can involve personalized services, attentive staff, and creating a welcoming environment. Tools like surveys and feedback forms are commonly used to gather insights and improve offerings based on guest input.