Gottlieb Duttweiler (1888-1962) was a Swiss entrepreneur and the founder of the Migros supermarket chain, which is one of the largest retailers in Switzerland. He established Migros in 1925, focusing on providing affordable food and goods to consumers while promoting cooperative principles. Duttweiler's innovative approach revolutionized the retail industry in Switzerland. In addition to his business achievements, Duttweiler was also known for his social and political engagement. He advocated for consumer rights and supported various social initiatives, including education and public health. His legacy continues to influence Swiss retail and cooperative movements today.