Swiss retail refers to the system of selling goods and services in Switzerland. It includes a variety of stores, from large supermarkets to small boutiques, catering to diverse consumer needs. Major players in the market include Coop and Migros, which dominate the grocery sector. The Swiss retail landscape is characterized by high-quality products and a strong emphasis on customer service. Many retailers focus on sustainability and local sourcing, reflecting the values of Swiss consumers. Additionally, e-commerce is growing, with online shopping becoming increasingly popular among the population.