Goonj is a non-profit organization based in India, founded in 1999 by Anshu Gupta. It focuses on addressing basic needs like clothing, education, and sanitation in rural and urban areas. Goonj aims to bridge the gap between urban surplus and rural needs by recycling urban waste into useful products for underprivileged communities. The organization runs various initiatives, including the Cloth for Work program, where people in villages earn materials for their needs by participating in community development projects. Goonj also emphasizes the importance of dignity and self-reliance, encouraging communities to become active participants in their own development.