Anshu Gupta is an Indian social entrepreneur and the founder of Goonj, a non-profit organization that focuses on addressing basic needs through urban-rural resource exchange. He started Goonj in 1999, aiming to provide clothing and other essentials to underprivileged communities while promoting sustainable practices. Under Gupta's leadership, Goonj has expanded its initiatives to include education, health, and livelihood programs. The organization emphasizes the importance of using urban waste as a resource, transforming discarded materials into valuable items for rural areas. Gupta's work has earned him recognition and several awards for his contributions to social change in India.