Gonzo journalism is a style of reporting that blends facts with the journalist's personal experiences and emotions. It often involves immersive storytelling, where the reporter becomes part of the narrative, providing a subjective perspective on events. This approach aims to engage readers more deeply by presenting a vivid, first-person account of the story. The term was popularized by journalist Hunter S. Thompson, who used it in his work during the 1970s. Gonzo journalism often challenges traditional journalistic norms by prioritizing the writer's voice and viewpoint, making it a unique and sometimes controversial form of media.