Giveaways are promotional events where businesses or individuals offer free products or services to attract attention and engage with their audience. These can take place online or in-person and often require participants to complete certain actions, such as following social media accounts or sharing posts. The goal is to increase brand awareness and build a loyal customer base. Typically, giveaways feature items like gift cards, merchandise, or exclusive experiences. They are popular on platforms like Instagram and Facebook, where users can easily participate and share the event with friends. This strategy helps create excitement and encourages community interaction.