A sweepstakes is a promotional contest where participants enter for a chance to win prizes, often without needing to make a purchase. To enter, individuals typically fill out a form or submit their information, and winners are usually selected randomly. This type of contest is popular among businesses as it helps to attract customers and increase brand awareness. Sweepstakes can offer various prizes, ranging from cash and gift cards to products or experiences. They are regulated by laws to ensure fairness and transparency, often requiring sponsors to disclose the rules and eligibility criteria. Many people enjoy participating in sweepstakes for the excitement of potentially winning something valuable.