A gift card is a prepaid card that allows the holder to purchase goods or services at a specific retailer or group of retailers. These cards come with a set monetary value and can be used like cash until the balance is depleted. They are popular for birthdays, holidays, and special occasions, as they give recipients the freedom to choose what they want. Gift cards can be physical cards or digital codes sent via email or text. Many retailers, such as Amazon and Target, offer gift cards, making them versatile gifts. Some cards may have expiration dates or fees, so it's important to check the terms before purchasing.