Gharbzadegi
Gharbzadegi is a Persian term that translates to "Westoxification," referring to the cultural and ideological influence of the West on non-Western societies, particularly in Iran. The concept critiques the adoption of Western values, lifestyles, and practices at the expense of local traditions and identities. It highlights concerns about cultural imperialism and the loss of authenticity in the face of globalization.
The term gained prominence through the works of Iranian intellectuals, notably Ali Shariati, who argued that Gharbzadegi leads to a disconnection from one's roots. This critique became particularly relevant during the Iranian Revolution of 1979, as many sought to reclaim their cultural identity against Western dominance.