The "Generation of the '30s" refers to individuals who came of age during the Great Depression, a severe economic downturn that began in 1929. This generation experienced widespread unemployment, poverty, and social upheaval, which shaped their values and perspectives. Many sought stability and security, leading to a focus on community and collective action. Culturally, the generation influenced art, literature, and politics. Notable figures include writers like John Steinbeck and Ernest Hemingway, who captured the struggles of the time. The New Deal, introduced by President Franklin D. Roosevelt, aimed to provide relief and recovery, impacting the lives of millions during this challenging era.