Gary Erickson is an American entrepreneur best known as the founder of Clif Bar & Company, a popular brand of energy bars. He started the company in 1992, inspired by his passion for outdoor activities and a desire to create a nutritious snack for athletes and adventurers. Under his leadership, Clif Bar has grown significantly and is recognized for its commitment to sustainability and organic ingredients. In addition to his work with Clif Bar, Erickson is an advocate for environmental causes and supports various initiatives aimed at promoting healthy lifestyles. He has also been involved in philanthropy, contributing to organizations that focus on nutrition, fitness, and environmental conservation.