Frequent Buyer
A "Frequent Buyer" is a customer who regularly purchases products or services from a specific business. This behavior often leads to loyalty, as these customers tend to prefer one brand over others. Businesses often track frequent buyers to understand their preferences and improve customer satisfaction.
To encourage repeat purchases, many companies implement loyalty programs. These programs reward frequent buyers with discounts, points, or exclusive offers. By incentivizing continued patronage, businesses aim to strengthen their relationship with these customers and increase overall sales. Examples of such programs can be found in various industries, including retail, restaurants, and online shopping.