A Reward Program is a marketing strategy used by businesses to encourage customer loyalty and repeat purchases. Customers earn points or rewards for specific actions, such as making purchases, referring friends, or engaging with the brand on social media. These points can later be redeemed for discounts, free products, or exclusive offers. Many companies, including airlines, hotels, and retailers, implement reward programs to enhance customer satisfaction and retention. By providing incentives, businesses aim to create a positive relationship with their customers, ultimately leading to increased sales and brand loyalty over time.