Fragrance design is the art and science of creating scents that evoke emotions and memories. It involves blending various aromatic compounds, essential oils, and synthetic ingredients to produce unique fragrances. Designers consider factors like the target audience, market trends, and the intended use of the fragrance, whether for personal use, home ambiance, or commercial products. The process often begins with a concept or theme, followed by experimentation to achieve the desired scent profile. Fragrance designers, sometimes referred to as perfumers, use their knowledge of olfactory notes—top, middle, and base notes—to craft balanced and appealing fragrances that resonate with consumers.