Food colors are substances added to food and beverages to enhance their appearance. They can be derived from natural sources, such as fruits and vegetables, or created synthetically in laboratories. Natural food colors, like beet juice or turmeric, are often preferred for their health benefits and safety. Synthetic food colors, such as Red 40 or Yellow 5, are commonly used in processed foods to achieve vibrant hues. While these colors can make food more appealing, some people may have sensitivities or allergies to certain synthetic dyes. Regulations ensure that food colors are safe for consumption.