Floodlight is a tool used in digital marketing to track and measure user interactions across websites and apps. It helps businesses understand how users engage with their content, allowing for better-targeted advertising and improved user experiences. By collecting data on user behavior, Floodlight enables marketers to optimize their campaigns and make informed decisions. Floodlight is often associated with Google Marketing Platform, which integrates various marketing tools to streamline advertising efforts. It works alongside other services like Google Ads and Google Analytics, providing a comprehensive view of marketing performance. This integration helps businesses maximize their return on investment in digital advertising.