Fleet branding refers to the practice of applying a company's logo, colors, and messaging to its vehicles. This transforms ordinary vehicles into mobile advertisements, helping to increase brand visibility and recognition. Businesses often use their delivery trucks, vans, or cars to showcase their brand identity while on the road. Effective fleet branding not only promotes a company's image but also communicates professionalism and reliability. When potential customers see branded vehicles, it can create a sense of trust and familiarity. Additionally, fleet branding can be a cost-effective marketing strategy, as it reaches a wide audience without ongoing advertising expenses.