Fleer Ultra is a brand of trading cards that was first introduced in 1996. Known for its high-quality printing and unique designs, it quickly gained popularity among collectors and sports fans. The set features various sports, including basketball, football, and hockey, showcasing star players and memorable moments. The cards often include special inserts and parallel versions, making them more desirable for collectors. Fleer Ultra is recognized for its glossy finish and vibrant colors, which enhance the visual appeal of the cards. Over the years, it has become a staple in the trading card market, appealing to both casual fans and serious collectors.