Fleer is a brand known for producing trading cards, particularly in the sports and entertainment sectors. Founded in 1885, it became popular for its innovative card designs and collectible items. Fleer has created cards for various sports, including baseball, basketball, and football, and has also ventured into non-sport categories like comic book and movie cards. In the 1990s, Fleer was recognized for its premium card lines, such as Fleer Ultra and Fleer Showcase. The company played a significant role in the trading card boom, appealing to collectors and fans alike. Although it faced challenges in the early 2000s, Fleer remains a notable name in the trading card industry.