A flagship brand is the most important or well-known product of a company, often representing its core values and identity. This brand typically showcases the highest quality and innovation, serving as a benchmark for other products within the company's portfolio. For example, the Apple iPhone is considered a flagship brand for Apple Inc., highlighting its technological advancements and design excellence. Flagship brands often drive a company's reputation and sales, attracting customers and setting trends in the market. They are usually supported by significant marketing efforts and are positioned to appeal to a broad audience. Successful flagship brands can enhance customer loyalty and create a strong brand image, influencing the overall perception of the company.