Feminine ideals refer to the societal expectations and standards that define what it means to be a woman. These ideals often emphasize traits such as nurturing, beauty, and submissiveness, which can vary across cultures and historical periods. They influence how women perceive themselves and how they are perceived by others. In many societies, feminine ideals are shaped by media representations, cultural traditions, and family dynamics. For example, advertising often promotes an image of the perfect woman as thin, attractive, and caring. These ideals can impact women's self-esteem and choices, leading to both positive and negative outcomes in their lives.