Fast-Moving Consumer Goods (FMCG) are products that sell quickly at relatively low cost. These items are typically purchased frequently and have a short shelf life, which includes categories like food, beverages, toiletries, and cleaning products. The rapid turnover of these goods is essential for retailers and manufacturers alike, as it drives revenue and keeps inventory fresh. The FMCG sector is characterized by high competition and low profit margins. Companies in this industry focus on efficient supply chains and marketing strategies to attract consumers. Popular brands often dominate the market, making brand loyalty crucial for success in this fast-paced environment.