FMCG, or Fast-Moving Consumer Goods, refers to products that sell quickly at relatively low cost. These items are typically purchased frequently and include everyday essentials such as groceries, toiletries, and cleaning products. The FMCG sector is characterized by high demand and rapid turnover, making it a vital part of the retail industry. The FMCG market is highly competitive, with companies constantly innovating to attract consumers. Brands invest heavily in marketing and distribution to ensure their products are readily available. This sector plays a crucial role in the economy, influencing consumer behavior and driving sales across various retail channels.