FUBU is an American clothing brand founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown. The name stands for "For Us, By Us," emphasizing its focus on the African American community. FUBU gained popularity in the 1990s and early 2000s, becoming a symbol of urban fashion and culture. The brand is known for its stylish streetwear, including jerseys, hats, and oversized clothing. FUBU played a significant role in promoting hip-hop culture and has collaborated with various artists and celebrities. Today, it remains a recognized name in fashion, celebrating diversity and inclusivity.