Market access refers to the ability of a company or product to enter and compete in a specific market. This involves understanding and navigating various barriers such as tariffs, regulations, and local competition. Effective market access strategies can help businesses expand their reach and increase sales in new regions. Achieving market access often requires compliance with local laws and standards, which can vary significantly between countries. Companies may need to adapt their products or marketing strategies to meet the expectations of consumers in different markets. Successful market access can lead to increased profitability and growth opportunities.