Experimental Psychology is a branch of psychology that uses scientific methods to study the mind and behavior. Researchers conduct experiments to test hypotheses about how people think, feel, and act in various situations. This approach allows psychologists to gather data and draw conclusions based on observable evidence. In experimental studies, variables are manipulated to observe their effects on participants. Common areas of focus include perception, memory, learning, and emotion. By understanding these processes, psychologists can develop theories that explain human behavior and improve practices in fields like education, therapy, and marketing.