Event Tracking
Event Tracking is a method used in digital analytics to monitor user interactions on a website or app. This can include actions like clicks, form submissions, video plays, and downloads. By capturing these events, businesses can gain insights into user behavior and preferences, helping them improve their products and services.
Implementing Event Tracking typically involves adding specific code snippets to the website or app. These snippets send data to analytics platforms like Google Analytics, allowing organizations to analyze the collected information. This process helps in understanding which features are popular and where users may encounter difficulties.