Event promotion involves the strategies and activities used to publicize and attract attendees to an event. This can include various methods such as social media marketing, email campaigns, and traditional advertising. The goal is to create awareness and generate interest in the event, whether it’s a concert, conference, or festival. Effective event promotion often includes partnerships with influencers or local businesses to reach a wider audience. Additionally, using engaging content, such as videos or graphics, can help capture attention. Tools like Eventbrite or Facebook Events can also assist in managing registrations and tracking attendance.