Evan Hafer is an American entrepreneur and former military member known for founding the coffee company Black Rifle Coffee Company. He served in the U.S. Army and later in the Army National Guard, where he gained experience that influenced his business approach. Hafer's company focuses on providing high-quality coffee while supporting veterans and active military personnel. Black Rifle Coffee Company is recognized for its strong commitment to the veteran community and often engages in charitable activities related to military support and advocacy.