Black Rifle Coffee Company is a veteran-owned coffee company founded in 2014 by Evan Hafer, a former Green Beret. The company specializes in premium coffee blends and aims to support the military community by hiring veterans and donating a portion of its profits to veteran-focused charities. The brand is known for its bold marketing and strong online presence, often appealing to a patriotic audience. Black Rifle Coffee Company offers a variety of coffee products, including whole beans, ground coffee, and single-serve options, catering to coffee enthusiasts across the United States.