The European University Association (EUA) is a key organization representing universities and national rectors' conferences across Europe. Founded in 2001, it aims to promote higher education and research, advocating for the interests of its members at the European level. EUA works to enhance the quality and relevance of higher education, fostering collaboration among institutions. EUA also plays a significant role in shaping policies related to the European Higher Education Area (EHEA) and the European Research Area (ERA). By providing a platform for dialogue and sharing best practices, EUA supports universities in addressing challenges and adapting to the evolving educational landscape.