European Standards are guidelines and specifications developed to ensure quality, safety, and efficiency across various products and services in Europe. These standards are created by organizations such as the European Committee for Standardization (CEN) and the European Telecommunications Standards Institute (ETSI). They help facilitate trade, protect consumers, and promote innovation by providing a common framework for businesses and industries. The adoption of European Standards is voluntary, but many companies choose to comply to enhance their marketability and credibility. These standards cover a wide range of areas, including environmental management, health and safety, and information technology, ensuring that products meet consistent criteria across the European market.