The European Quality Award is a prestigious recognition given to organizations in Europe that demonstrate excellence in quality management. Established by the European Foundation for Quality Management (EFQM), the award aims to promote best practices and continuous improvement in various sectors, including business and public services. Organizations are evaluated based on a comprehensive set of criteria, including leadership, strategy, customer results, and employee engagement. The award encourages organizations to adopt a holistic approach to quality, fostering innovation and sustainable growth while enhancing overall performance and competitiveness in the European market.