The European Public Relations Education and Research Association (EUPRERA) is an organization dedicated to advancing the study and practice of public relations in Europe. It serves as a platform for educators, researchers, and practitioners to collaborate, share knowledge, and promote best practices in the field. EUPRERA organizes conferences, workshops, and publications to facilitate the exchange of ideas and research findings. EUPRERA also focuses on enhancing the quality of public relations education across Europe. By establishing standards and fostering partnerships among academic institutions, the association aims to improve the professional development of public relations practitioners and ensure that educational programs meet industry needs.